SIMPLY SAVORY: Grab & Go

PACKAGING DESIGN | 2023

CREATIVE BRIEF

In 2023, the Simply Savory Grab & Go line underwent an entire redesign from label to packaging. I was tasked with creating consistent design through each label as well designing the nutritional table and information. Research was conducted about USDA and FDA guidelines before proceeding with label design. There were 3 packaging shapes with 3 different label shapes for a total of 65 labels.

CONCEPT & STRATEGY

Differentiation from competitors through color and style while keeping with brand standards

Label Guidelines

To ensure label design consistency, I created a label guideline for each label shape outlining exact specifications.

Sample Labels

color coded & custom fit

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Graphic Designer

Adrika Hoque

Joseph Li

Creative Director

Katie Minucci

Photographer

Doug Young

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