HEROES: Booklet for Social Change

BOOK DESIGN | SPRING 2023

CREATIVE BRIEF

Design a 16 page 5.5x8.5” booklet pertaining to humanitarian social change.

CONCEPT & STRATEGY

Develop captivating spreads through a complementary color palette and bold typography.

Discovery

Style Guide

To start off the project, I first started by curating a style guide with appropriate typefaces, colors, point size, and leading. This was put into a single document to reference throughout the design process. Since this booklet will be text heavy, it was important to choose a readable sans serif font with various different weights and contrast it with a display typeface. Bely is modern and uses beautiful counter forms that creates an eye catching title.

Test Copy

Body copy is arguably the most important component of a booklet and so test copy was compiled to scan for legibility and readability, ultimately deciding on 9/11′. Test copy was also printed to replicate a reader’s environment.

Design Development

Spread Drafts

Spread mockups were created to play around with layout variation including side bars and images. The goal was to be able to create a harmonious but still visually interesting spread. Various iterations of the spread were done with real copy and photos whilst I was developing the cover page.

Cover Variations

The cover page is a graphic and visual interpretation of climbing the mountain and overcoming challenges which related to the inside copy. The complementary color palette is eye catching along with the typefaces.