Spravato:
Happier Tomorrow Campaign
OMNICOM HEALTH
FALL 2023
1ST PLACE WINNER
OHG Health of Advertising 2023
CAMPAIGN DEVELOPMENT
OHG BRAND CHALLENGE
A 4 week competitive brand challenge sponsored by OmnicomHealth designed to introduce exceptional university students to the healthcare communications industry.
PROBLEM
Influence people suffering from treatment resistant depression (TRD) to ask for Spravato (Eskatamine).
SOLUTION
Create an ad campaign utilizing video, print, and mobile app components using the concept of a puzzle which represents life with depression and a shining star/guiding light motif.
CAMPAIGN VIDEO
STORYBOARD
CAMPAIGN DELIVERABLES
CURRENT BELIEF
TRD Patients have a hope to be understood, discouraged in thinking there is no solution.
DESIRED BELIEF
Treatment resistant depression is treatable and Spravato is an approved treatment for TRD.
AUDIENCE
30-40 year old millenial women
WHAT’S STANDING IN THE WAY?
A mistrust in science influenced by media, lack of diversity in science fields, and socioeconomic factors (education). Prejudice about depression, stereotypes of psychedelics, and unsuccessfull communication also play a part.
AWARDS & RECOGNITION
