DOVE: 20 Years
of Beauty
ADVERTISING DESIGN | SPRING 2024
CREATIVE BRIEF
Create a fresh and bold campaign that broadens the definition of beauty for the next 20 years.
Get young adults (18-30) to talk about Dove being a brand that inspires women to feel more positive about the way they look, and being a brand working to broaden the definition of beauty in society.
CONCEPT & STRATEGY
Our vision is to liberate women from the relentless cycle of short-lived beauty and body trends that lead to self-doubt and confusion. We believe beauty transcends trends and encourage women to trust in their authentic self. Beauty is trendless and authentically you.
Video
Commercial for broadcast and digital
Pre-Production
Cast &
Storyboard Artist
Angy Vasquez
Creative Strategy &
Storyboard Artist
Adrika Hoque
Videographer & Editor
Adrika Hoque
Alexis Ortiz
Production Assistant
Safwan Khan